Account
executives are pretty demanding at
times. Is it that hard to say "Mister" prima-donna?
What do
we do?
We know what we’re doing and
there’s a long list of what we do. Long,
and getting longer every day. We used to be an
advertising agency. Now we’re a marketing
communications company, because now we do advertising
and a whole lot more.
We do virtually anything it takes to help our clients
communicate with their various audiences. Their
consumers. Their employees. Their suppliers. Their
industries. Their communities. Their stockholders.
Occasionally, their mothers. (It’s
easy to get busy and forget the one who brought us into this world in the first
place and sacrificed everything for us so we could
become big shots and drive fancy cars and live
in fancy neighborhoods and go to fancy parties
and hang out with big shot friends, but is it asking
too much to get a phone call now and then?) |