I am a die-hard Biggest Loser fan, never miss an episode. It usually gets a little dusty in the living room when the show starts following a story line of someone working out and changing their life all set to contemporary music. As I watched in awe of the people on the finale Tuesday night, I couldn’t help but compare it to my own experience. I can identify with the people on the show and their struggles to improve their lives. I watched each contestant step on the scale to reveal how much weight they’d lost in 4 months and just revel in the joy that it brought them to see their “change.” It’s not just a physical change, for many it’s a complete mental conversion with a new outlook on life. However, these contestants were at one point wondering what to do about improving themselves, and how they had let themselves get to whatever point they were at in life. Someone, something had to spark change in them.
There are two trainers on the show – Jillian and Bob. Bob is the gentle supporter. Jillian the tough love challenger. No matter who you prefer, both of them inspire dramatic change. Sometimes all of us need that coach or trainer to believe in, push us and walk with us as we try to improve. When something is weighing you down, its hard to make yourself or your company actually DO something. We all get caught up in our daily routines and tasks at hand and lose sight of the bigger picture. Sometimes we just don’t have the resources or time to do more than what we already do. Sometimes a gentle helping hand can make a change. Sometimes its a tough love “shove” in the right direction. Someone you trust can tell you your faults and what you need to do to see results. They can even give you plans of action and be right by your side as they help you grow.
At LoveScott, we’ve found something that inspires us to do what we do. Its a program we started called Mission Assist. It’s a unique program that combines the skills of marketing and development professionals to help non-profit associations better tell their story, share their mission and increase funding. In other words, we see a lot of non-profit organizations that aren’t “fit” in their marketing departments or developmental goals. Scott Brunscheen leads the Mission Assist program at Love Scott. As a long-time non-profit director, he is uniquely in tune with the challenges and opportunities a non-profit organization faces. Combine that with Love Scott’s forty years of marketing experience, and you have some knowledgeable coaches willing to help a non-profit get into shape. We’d like to be the “coach” that gives you a shove in the right direction. We’ve had some experience watching non-profits wondering what to do next, and weighed down by limitations. We’ve been able to work with non-profits as a partner to not only improve their marketing strategy and brand, but increase funding and create new funding streams. Its been some of the most rewarding work we’ve done. Through helping them shed the weight of “what to do”, we’ve seen them revel in the joy of accomplishing their missions.
If you’d like to learn more about the Mission Assist program, please head to our home page and click on the Mission Assist logo at the bottom of the page. If its something you could benefit from, give anyone at Love Scott a call and we will make sure you are taken care of. We’ll get you on a program to shed the weight of “what to do.”
-Adam Jensen, Vice President / Creative Director