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Posts Tagged ‘PSA’

Love Scott / Meals from the Heartland Win Awards

Tags: "Love Scott & Associates", Andrea James, Award, Centeral Iowa Public Relations Society of America, charity, honor, Meals from the Heartland, Merit Award, Mission Assist, news, non-profit, Prime Awards, pro bono, PRSA, PSA, Public Relations, Public Service Announcement, Video
Posted in Public Relations | 4 Comments 5/06/2010

Meals from the Heartland CollateralWe are proud to share the news that Love Scott was awarded two prestigious honors at the Central Iowa Public Relations Society of America Prime Awards last week. We were recognized with a Merit Award for copy used in brochures for the Meals from the Heartland fundraising packet. The packets included a large general brochure and four targeted brochures (for schools, individuals, businesses and churches.) All brochures were produced to encourage donations and volunteerism to help package food for 4 million of the world’s hungry.

We were also presented with a Prime Award, the highest honor in the audiovisual category, for the Meals from the Heartland Public Service Announcement.

Both of these projects were completed by Love Scott on a pro-bono basis. We offered our services to the Meals from the Heartland team based on the outstanding work they do to feed the world’s hungry. We have been so incredibly blessed to have the opportunity to work with this group of people who volunteer their time (LOTS of it), their hearts and their genuine love for people all over the world who need help. We submitted our work to be considered because we are proud of it. But had we not won the PRSA awards, the experience would still have ranked as the highest reward we could ever receive.

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Augmented Reality Hits Hard

Tags: Amsterdam, apathy, AR, augmented reality, communications, education, engaging, entertainment marketing, green screen, high-tech, Interactive, Netherlands, PSA, Public Service Announcement, technology, trade show marketing, training, travel marketing, Video
Posted in Interactive | 2 Comments 5/04/2010

A recent campaign in the Netherlands has taken the technology of green screen video and edited together an Augmented Reality PSA showing the results of inaction against public violence.  Not only does this bring in astounding creative and engagement to the PSA, but it takes the piece past that 4th wall that is usually a barrier to the scenes that play on in the violent streets.  It puts the viewers right in the middle of the fracas.  It shows – somewhat painfully – the results of apathy.

All I can say is “Powerful!”


Augmented reality PSA in Amsterdam Rembrandtplein mirrors peoples behaviour

As a PSA it serves its purpose – to educate.  As a communication tool it has taken the standard level of “watching” video on a screen to “existing” in the scene as it unfolds.  Yet the on-lookers have no control over the situation.  Imagine their frustration. Imagine the sense that you have no way to help the victim. Like I said, “Powerful.”

That brings us to how technology is revolutionizing how we communicate and distribute our marketing messages.  From direct mail, to websites and email to the (almost) instant reach of social media; technology has brought the message closer to our targets with each advance. Now, with augmented reality, we have the ability to virtually extend an arm and “touch” our audience.  How cool is that!

Imagine the applications:

• Trade shows
• Travel
(Can you say Total Recall ?) :)
• Entertainment Venues
(Don’t tell me Disney isn’t working on something.)
• Restaurant marketing
• Education…

I’d really like to see this technology advance into the training facilities of our first responders. Firemen, police officers, EMTs, even the National Guard and other military branches could really benefit form augmented reality training, don’t you think?

How do you see augmented reality affecting the way we communicate in the (not-so-distant) future?  Is it a technology that we should (can) embrace?  Or do you think it’s taking the message a little too close to the recipients?

Just a little food for thought.

Andrew B. Clark, Interactive Director

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    Love Scott is a full-service marketing communications company. If you know what a marketing communications company is, you either work for one or you have way too much time on your hands. We know what a marketing communications company is, but we find it hard to explain to others. When pressed, here’s what we say:

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