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Posts Tagged ‘Meals from the Heartland’

We’re up to Something Good!

Tags: "Love Scott & Associates", advice, Bill Love, blog, expectations, good marketing, Inspiration, Meals from the Heartland, Mission Assist, motivation, non-profit, Public Relations
Posted in Uncategorized | No Comments 10/12/2010

I just returned from a mission trip to the Navajo Indian reservation just outside Gallup, New Mexico. It was not my first trip there. In fact, I have been there 12 times in the last four years and intend to continue going as often as I can in the future.

During these weeklong mission trips, we work to improve, however slightly and temporarily, the lives of Native Americans living on the Navajo reservation. The area where we do our work in New Mexico is situated in the second or third poorest county in the United States, depending on who’s doing the talking. So we do what we can… fixing holes in roofs; replacing broken windows; building handicapped accessible entrances to homes; chopping wood for winter warmth; running electricity to replace a single extension cord powering an entire house… the needs are endless and the effect eye-opening and life-changing. Each time I go, I come back with a crystal clear understanding of how blessed my life has been and how uplifting it can be to serve others.

But another thing the mission trips have taught me is that you don’t have to travel to Gallup, New Mexico, to find need. There is no shortage of opportunities to serve right here at home. Many of these needs are currently being addressed by non-profit organizations that are unselfishly making a very real and significant difference in the lives of others.

It was this realization, and our experience as the pro-bono marketing arm for the past two years for Meals from the Heartland, that prompted us to start an effort at Love Scott we call “Mission Assist.” Simply put, Mission Assist is an effort to help non-profit organizations better tell their stories, enhance their missions, and increase their funding. Mission Assist provides complete, coordinated marketing and development assistance to non-profit organizations at a substantially reduced charge.

It is headed by an individual who has spent 30 years in the non-profit sector, many of them at the top level of various non-profit organizations. He completely understands the problems and opportunities common to non-profits. This level of knowledge and experience, combined with Love Scott’s 40 years in marketing, results in Mission Assist having a lot to offer non-profit organizations seeking to rise to the next level of effectiveness.

But the most rewarding aspect of Mission Assist for me has been the excitement it has generated among our staff. It turns out they have generous hearts for helping advance the work of non-profits. They have embraced Mission Assist with enthusiasm and seem to get an energy boost when their talents are turned toward helping a non-profit be even more effective.

Last March, we brought a couple dozen Navajo youth from New Mexico, who had been identified as having leadership potential, to Des Moines for a week of intense leadership training. On the last day, after they had worked several afternoons for non-profit organizations serving various needs around the city, we asked them if they were surprised at the level of need in our city. They answered that they weren’t particularly surprised by the level of need, but they were surprised by the number of local organizations actively involved in addressing those needs.

I think that says something really good about the caring nature of the people of Greater Des Moines and the great work being done by so many area non-profits. It’s a pleasure for us to be able to partner, through Mission Assist, with the important work they’re doing.

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At The Heart Of Giving

Tags: "Love Scott & Associates", Advertising, advertising agency, Andrea James, branding, communication, Des Moines, Inspiration, Iowa, marketing, Meals from the Heartland, Mission Assist, motivation, non-profit, Public Relations, strategy
Posted in Advertising, Interactive, Media, Public Relations | 4 Comments 9/15/2010

Phew! Another successful  Meals from the Heartland event under our belts, and it never fails to inspire and energize us all over again. It’s our second year of helping to promote Meals from the Heartland (MftH), a mass food-packaging effort that brings together more than 14,000 Iowans to package and transport more than 4 million meals around the world. When we took on MftH two years ago as our pro bono client, we never imagined the impact working with this group of people would make on our own business.  The kindness, the genuine hearts, the “don’t expect ‘no’ as an answer” attitude, and the fearlessness…I am consistently blown away by what this group of volunteers produces.  Every year I think they’ve topped the last, but I’m now convinced more than ever, this is still just the beginning

Don’t get me wrong – it’s a lot of work. I’m fairly certain our agency has never put this amount of time toward any other non-paying client. But when we made the commitment, we all agreed we were making a commitment. And trust me, we’ve reminded ourselves and each other many times that we are fulfilling a commitment that we made. Inevitably, it all comes around to remembering the end goal…a starving person receiving a nutritional meal. That’s what it’s all about.

My favorite moment of the last two years working with MftH is standing in the middle of Hy-Vee Hall during the event with literally hundreds of cheerful Iowans buzzing around me – young, old, every race and religion, working together to feed people they will likely never see or hear a “thanks” from, and I get chills as my throat tightens and eyes fill. I get teary just writing about it. It is SO WORTH the time and effort. It restores my faith in humanity, and even in myself.

This year made me especially proud of everyone involved. The special vignettes constructed by MftH volunteers who visited Haiti served as a life-size visual of how people are living there. “Tent City”, as we called it, brought reality closer to home for most of us who have only seen the images on TV. I watched as adults cried their way through the maze of tents, and children asked their parents “but where are the bathrooms? What about bedrooms?” and their eyes grow wide as they were told the truth. When the idea of building the vignettes was first discussed in a committee meeting, I remember thinking it’d be a miracle if it really came together…so much effort, so much work. But it did. And it was my favorite place to be while volunteering that weekend.

I’ve taken lessons from the Meals group on how to make things happen, even if the rest of the world (literally) deems it impossible. It is this experience that has led our agency to a new venture in our business. While we can’t offer this same free service to all non-profits and still keep our doors open, we can offer our expertise and hearts to these organizations through an affordable and practical program that provides fundraising and marketing expertise. We’ve spent a good portion of the last year brainstorming, developing, refining and polishing our Mission Assist program, and I’m proud to say my heart is wrapped up in the offer.

As I ushered people into Tent City last week, a little girl who couldn’t have been more than 6-years old, walked by me and said in a shy, sweet voice, “Thank you for helping people who need it.” THAT, my friends, was my payment in full.

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Love Scott / Meals from the Heartland Win Awards

Tags: "Love Scott & Associates", Andrea James, Award, Centeral Iowa Public Relations Society of America, charity, honor, Meals from the Heartland, Merit Award, Mission Assist, news, non-profit, Prime Awards, pro bono, PRSA, PSA, Public Relations, Public Service Announcement, Video
Posted in Public Relations | 4 Comments 5/06/2010

Meals from the Heartland CollateralWe are proud to share the news that Love Scott was awarded two prestigious honors at the Central Iowa Public Relations Society of America Prime Awards last week. We were recognized with a Merit Award for copy used in brochures for the Meals from the Heartland fundraising packet. The packets included a large general brochure and four targeted brochures (for schools, individuals, businesses and churches.) All brochures were produced to encourage donations and volunteerism to help package food for 4 million of the world’s hungry.

We were also presented with a Prime Award, the highest honor in the audiovisual category, for the Meals from the Heartland Public Service Announcement.

Both of these projects were completed by Love Scott on a pro-bono basis. We offered our services to the Meals from the Heartland team based on the outstanding work they do to feed the world’s hungry. We have been so incredibly blessed to have the opportunity to work with this group of people who volunteer their time (LOTS of it), their hearts and their genuine love for people all over the world who need help. We submitted our work to be considered because we are proud of it. But had we not won the PRSA awards, the experience would still have ranked as the highest reward we could ever receive.

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Good Corporate Citizens Wanted

Tags: Community, Community Relations, Love Scott, Meals from the Heartland, Public Relations, special events, sponsor, Volunteer
Posted in Public Relations | Comments Off 3/18/2010

After graduating from the University of Iowa way back when, with all of my “recent-grad” confidence and 22 years of Iowa residency, I decided I wanted to go somewhere. Anywhere but Iowa. I looked at various places, all with the common theme of “warmer than Iowa” and in the southwest direction, with no real plan or strategy except TO GO. My landing place was Phoenix, Arizona. It took living in Phoenix five years, then St. Louis for three, for me to realize that Iowa really had something to offer. After starting a family, I moved back, and I haven’t regretted a thing. Des Moines has grown so much in recent years into a town I’m incredibly proud to live in and call home.

Hands Raised to VolunteerBut one thing that hasn’t changed over the years is the sense of community Iowa offers that I never felt in the any of the other cities I lived. People are really passionate about this town, what it offers, and the endless opportunities. That enthusiasm is contagious and breeds the kind of pride people want to feel in their hometown, their schools, their children and their neighbors.

Coincidentally, today I came across this post on Twitter: “I should have come to DSM years ago. This city simply can make things happen.” (via @ben_milne) Well said!

So it surprises me when I come across the few companies or clients who don’t make a special effort to get involved in the community in one way or another. And do it with good intentions, not just to pay their dues or get noticed.

You can’t buy the title “Good Corporate Citizen,” though we see many companies and individuals try. Efforts to do so are usually transparent and do nothing for credibility or integrity. A business’s commitment to the well-being of the community must be genuine to be valued. And when it is valued, it can do great things for building customer and employee loyalty while positively impacting society.

Meals from the Heartland LogoA year ago, Love Scott volunteered our marketing services to a local organization called Meals from the Heartland (MftH). We had volunteered to package food as a company at the organization’s inaugural event and came back to the office blown away by the experience. Having met some of the volunteer organizers, and knowing their genuine hearts and intentions, we felt a calling to get more involved and do our part in helping to feed the world’s hungry.

The experience has been absolutely amazing. We helped rebrand MftH complete with logo design, Web site, PR and collateral. It was time intensive, absolutely, but there is no more gratifying work than when you know a word you’ve written, or a design you’ve created, will help put food on someone’s plate. Powerful. You can feel the pride radiate from staff each time we hear of people fed or lives saved by the food packaged that our work helped make possible.

The added benefits are the hundreds of people we’ve met and connected with through the experience, from community leaders to college athletes. We’ve associated with them not only on a business level, but through a common passion for doing good.

Ways to show your dedication to the community are boundless, including sponsoring special events; becoming active in community programs, boards or clubs; providing talks or speeches for local special interest clubs or chambers; assisting local or national charity efforts; and hosting events, meetings, or educational seminars.

But how do you choose which efforts you get involved in? Consider more than the aesthetics. Worthwhile involvement will take time, commitment and, depending on the scope of the project, money. Choose something you or your co-workers are really interested in or you risk turning it into a forced commitment that breeds negativity and resentment.

If your company doesn’t have a current community relations program, take the time to research your options. Talk with employees and find out their interests, discuss opportunities with business partners, and stay current on local news and politics. You don’t have to invest big money to make an impression – just being involved and donating your time and talents shows the community you are a part of the bigger team.

If your company donates time or resources to help the community, tell us about it. How did you get involved and what does it do for office morale?

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