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Posts Tagged ‘agency’

The Best Reason I Can Think Of To Be Ruthless!

Tags: accountability, ad agency, Advertising, advice, agency, Alice in Wonderland, art, Bill Love, blog, Des Moines, graphic design, interactive media, Iowa, iowa advertising agency, John Ortberg, marketing, Public Relations, reading, social media, Time management, West Des Moines, white rabbit, work life balance, writing
Posted in Advertising | No Comments 7/28/2010

John Ortberg ( Twitter @JohnOrtberg ), one of my favorite authors, once asked a mentor of his for the one piece of advice that would make the most difference in someone’s life. Without skipping a beat, the mentor answered, “You must ruthlessly eliminate hurry from your life.”

The White Rabbit is always in a hurry. Are you?When I first read this a few years ago, I did some thinking about the way I was living and resolved to begin eliminating hurry from my life. It seemed like a great idea at the time, and still does. But I soon learned that eliminating hurry from my life is easier said than done.

Civilization has been gathering speed since day one. Every important advancement mankind has made has brought with it the capacity to do things faster. And so we have. The more we can get done, the more we can get done. The ability to multi-task has somehow become an admirable quality in today’s hectic world. Busyness is often confused with productivity and most of the time, the busier we are the more in a hurry we are. But being busy does not mean you have to be in a hurry.

The simple truth is, nothing truly important… nothing… can be done in a hurry.

You can’t do your best work in a hurry. You can’t establish meaningful relationships in a hurry. You can’t spend quality time with your kids in a hurry. You can’t be there for your friends in a hurry. You can’t rest in a hurry. You can’t plan for and live a healthy, productive life in a hurry.

So I have recently redoubled my resolve to ruthlessly eliminate hurry from my life. I’ve discovered the operative word here is “ruthlessly.” Eliminating hurry is simply not a casual occupation. It involves a purposeful, “ruthless” turning away from the way I’ve lived most of my life and an equally “ruthless” resolve to re-learn how to live at a manageable pace. It involves an almost minute-by-minute realization of how I am reacting to the pressures that cause hurriedness. It involves a lot of talking to myself and a lot of accountability to those who know about my quest and aren’t shy about calling me on it when I begin to give in to hurriedness.

I’ve discovered that hurry does, in fact, breed waste. I find the old sayings “haste makes waste” and “the hurrieder I go, the behinder I get” to be absolutely true. Hurry is a terrible waste of valuable time. When I’m in a hurry, it takes me much longer to do something than when I’m not in a hurry.

But the most important realization I’ve come to is that when I’m in a hurry, I don’t have time to be a better person. I can’t be the person I want to be because I don’t have time. How pathetic is that? My goal is to slow down and begin smelling the roses and being an encouragement to someone who needs a good word and pausing to appreciate the natural beauty all around me and contributing my time to serve someone in need and reading a book slowly enough to actually breathe it in and going on a road trip with no particular schedule in mind and stop caring about being interrupted because, after all, I’m in no hurry.

I want to ruthlessly eliminate hurry from my life and I encourage you to do the same. Your life will be better for it.

If you ever see me and I seem to be in a hurry, please call me on it. Be ruthless! Say to me, “You know that thing about ruthlessly eliminating hurry from your life, how’s that going?”

I’ll get the hint.

Bill Love

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5.5 Tips For Focused Writing

Tags: Advertising, agency, article, audience, blog, Creativity, Des Moines, des moines agency, education, focus, good writing, how-to, impactful writing, Iowa, iowa agency, laser, marketing, metaphor, photography, Public Relations, story, VanGogh, visualization, West Des Moines, writing
Posted in Interactive | No Comments 7/21/2010

Sit back for a second and think about the word, “Focus.” What comes to mind? A pinpointed laser? Crisp, clear visions of a serene horizon? The brushstrokes of a VanGogh?

All of those are viable visuals for “focus,” but what does “focus” mean to your writing?

Is your writing focused?When I apply the word “focus” to writing, whether it’s a simple blog post, a press release for a client, or a story for my children, I see it as a metaphor derived from my background as a photographer.

Photographers want their images to be “in focus,” as sharp and as clear as they can be (in most cases). As the photographer focuses on their subject by making slight turns and adjustments of the lens, so the writer tries to see the story as clearly as possible through visualization, drafting, revisualization, editing (and more editing) until “the picture” is crystal clear. Then, snap. Done.

So how does focus express itself in your writing? How can you, as a writer, achieve better focus?

Here are some common questions I ask while writing that help sharpen the picture:

1 – Who’s the story talking to?
2 – What’s the news?
3 – What’s one thing the reader MUST know?
4 – What makes this story interesting?
(Is it interesting to others or just you?)
5 – What is the story about? (No, REALLY, what’s it about?)
5.5 – Walk away and look at it later with fresh eyes. (Revisualization)

While anyone can pick up a pencil, pen or pull out a keyboard and write, if it’s focused, writing can have impact. With focus, writing can help your community, help make change, help save lives and inspire the world.

How do you focus when writing?

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Pizza Wars and the Media Mix

Tags: Advertising, agency, at&t, budget, Des Moines, des moines convention and visitor's bureau, domino's, iphone, leno, marketing, marketing mix, marketing plan, papa johns, pizza chains, pizza hut, pizza wars, research, strategy, team coco, verizon
Posted in Advertising | No Comments 4/28/2010

I’m sure everyone has heard of the Late Night Wars between Jay and Conan (I’m on Team Coco) or the current “Map” wars between AT&T and Verizon. Well, if you haven’t noticed, there is something very close to my heart in a bit of a tussle – Pizza Chains. I know a lot about very few things in life, but one of them is pizza. I’ve dedicated at least half of my life to pizza. Okay, I may be exaggerating for dramatic effect. However, if you need a good pizza recommendation for any occasion or location – I’m your man.

Pizza delivery guyThe top three pizza chains in America are Pizza Hut, Domino’s, and Papa Johns. Currently they are all running campaigns that are very creative and yet different from one another. Pizza Hut is stressing value. They are hawking the $10 pizza and it looks to be a major hit especially in this economy. In the past they’ve had the 3 pizzas for $5 campaign as well. They’ve also branched off into pastas and wings. Pizza Hut was the first chain to develop an iPhone application and consumers can order a pizza in two clicks. Domino’s has been running a new recipe campaign trying to address their critics and draw in more customers or bring old ones back. They’ve run a major tv campaign and combined that with a very aggressive social media campaign. We had an employee make a comment about the new recipe on Twitter and received a free pizza coupon! Papa John’s is a very strong #3 in the market and charging. They are running a “Papa’s In the House” campaign that features their founder possibly showing up at your door to deliver your order and good times. They are about to launch a strong social media campaign as well, encouraging consumers to “create a recipe” and partake in the rewards if it takes off.

I think the common thread between these three is that they are marketing aggressively and with a media mix. You see them on tv, hear them on radio, read them in print, clip their coupons and now they are all online in creative ways. Not to mention their public relations teams that keep their brands in front of the consumer. All three are after your hard earned dollars. All three are taking different approaches and thriving.

Our president, Andrea James, spoke today at the Des Moines Convention and Visitor’s Bureau seminar on marketing. The topic was “Making the Most of Your Marketing Budget.” At Love Scott, we endorse research first. Find out what you don’t know. Have a professional administer the process. The second part of research is believing what it says. You would be amazed at how many clients don’t want to believe the results of research. You have to accept what the research tells you to take correct action. Once you assess the research and create a marketing plan, execute your plan. Our plans always include a media mix. There is no “magic” medium that will fix all of your marketing problems. Just like a good financial plan, you can’t put all of your eggs in the stock market. A strategic mix is always the best course of action. Of course just like a good financial plan – this can be done on a budget. We constantly strive to work with our clients to create the best course of action for them to thrive strategically.

You don’t need to be in a “war” to be creative, strategic and responsible. Are you using the media mix to your advantage?

- Adam Jensen

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    Love Scott is a full-service marketing communications company. If you know what a marketing communications company is, you either work for one or you have way too much time on your hands. We know what a marketing communications company is, but we find it hard to explain to others. When pressed, here’s what we say:

    We help businesses identify markets for their products and services and create efficient, cost-effective methods of communicating their stories to those markets.

    Mainly through advertising, public relations, interactive media, etc.

    You know… marketing.

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