Public Relations

The Duchess: Be what you would seem to be — or, if you’d like it put more simply — Never imagine yourself not to be otherwise than what it might appear to others that what you were or might have been was otherwise than what you had been would have appeared to them to be otherwise.

–Alice in Wonderland

What is the public perception of your company?

Like it or not, there is a perception and contrary to what we like to believe… perception is reality.

Public Relations is a critical part of the marketing mix. Many businesses think they need it, but most have no clue why.
By targeting, researching, listening, sharing, responding and relating, PR helps your target audience better understand you and what you stand for. In other words, PR creates awareness and understanding. And that creates relationships with those you hope to do business with.

Public Relations

Our PR services include:

Media Relations

  • news releases, news conferences, feature stories, spokesperson training, crisis/risk communication training

Employee Relations

  • company newsletters (email and print), special event planning, crisis communication planning, incentive programs, award recognition events

Investor Relations

  • letters to stockholders, annual reports, annual meeting planning

Community relations

  • identifying sponsorship opportunities, speaking engagements, special event planning, communication (newsletters/mailing)

Promotions

  • new product launches, event sponsorship, contests, media relations

Portfolio

Below is a sampling of some of the work we have done on behalf of our clients.

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My Thanks…

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In honor of the holiday, this post will simply be one of thanks. While we give employees the Friday after Thanksgiving off, I like to take advantage of the quiet office to get things done…like write a blog post. When I was brainstorming what to write, I just kept reflecting back to a comment made [...]

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Media Relations Rules in an Online World

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Like most public relations pros, my Google reader is filled with blogs about my clients’ industries, the daily news feeds for several national media outlets and various other job-related queries I need to look at on a daily basis. While that is part of my daily work, I also have blogs related to my personal [...]

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Love Scott & Associates - A Different Kind Of Ad Agency


12871 University Avenue, Suite 180, Clive, Iowa 50325 | p: 515.223.1383