Caterpillar: Who are you?
Alice: I — I hardly know, sir, just at the present — at least I know who I was when
I got up this morning, but I think I must have been changed several times since then.
– Alice in Wonderland
The marketplace continues to change at breakneck speed. So do the rules for operating within it. “Who are you?” is no longer a question being answered solely by you. Today, you are much more defined by the conversation going on in the marketplace about you, and not necessarily with you.
Fostering Interactive Communication
From grunts and gestures to pictograms and rudimentary alphabets on to digital programming languages and augmented reality, the way we communicate never stops evolving.
That’s why we never stop learning — learning how your audience communicates, learning where your audience gets its information and learning what your audience is talking about. It’s all part of crafting a conversation from your brand to your audience, your brand advocates.
Interactive media should be exactly that — interactive. Our interactive department strategically integrates your communication needs into applications, platforms and media that are relevant to your audience and speak their language. Web sites, blogs, brand tracking, social media tools, and interactive campaigns are all part of the evolution of communication.
Don’t let defining conversations happen without your input. Love Scott can help your brand join the online conversation.
Below is a sampling of some of the work we have done on behalf of our clients.