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Archive for the ‘Public Relations’ Category

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Determination is My Middle Name

Tags: "Love Scott & Associates", account management, introduction, Lindsey McKelvey, Media, Public Relations
Posted in Public Relations | 6 Comments 3/04/2010

Lindsey McKelveyIf there is one word that describes me, Lindsey McKelvey, best it is determined. It has been for the past 22 years and will continue to be – it’s just what’s in me. Determination is what got me through 3 ½ years of college. It is what helped me start my career right after graduation. Determination is what has gotten me where I am today.
I am fresh out of school, having graduated from Simpson College in December 2009. While at Simpson, I majored in Corporate Communications, minored in Marketing and even dabbled in a little math – I know, I’m crazy.

This past July as I finished my internship with the Public Relations Society of America (PRSA), I began the search for my next pursuit. Through connections I had made while interning with PRSA, I contacted Love Scott about any possible opportunities. Before I knew it, I was diving in as the public relations intern. From the very beginning I loved it – the work I was given, the people I was meeting, the things I was able to experience and even the crazy people I was working with. ☺

I loved it so much I didn’t want to leave, and luckily they didn’t want me to either. One week before I graduated from Simpson, I was offered my current position and I happily accepted. I finished out my week as the lowly intern (and ditched the “intern computer”), graduated on Saturday and started my professional career the next Monday.

Scary? Maybe for some, but not for me. I was determined to set out to do what I wanted to do, and I succeeded. So, I am now the account coordinator/media specialist here at Love Scott and still love every minute. I help out each department on all accounts, focusing primarily on public relations, and am responsible for media buying/scheduling for our clients. Although I am not yet a media expert, I am enjoying the challenge and new experiences. I am also lucky to work with such creative, high-spirited and passionate people. I realize everyone isn’t always this lucky (especially when there’s only five of you in the office), but I’m happy I fit right in.

Fun stuff you may not know about me:

•  I married my high school sweetheart in August at Fireside Winery
(near our hometown, Williamsburg, Iowa).
•  I’m a wino. Give me a full glass of Storyteller or Caba Moch and I’m a happy girl.
•  I’m also a vegetarian, a yogi and I love anything that helps me help the environment – okay, so I’m a yuppie. ☺
•  My husband and I adopted a puppy in September and, yes, we are those crazy dog parents.
•  I love to travel. I’ve traveled through London, Greece, Turkey and Mexico, but it’s not enough. My passport still has many pages to be filled.

I’m excited to continue my journey here at Love Scott and share it with you along the way. I hope you are able to find something intriguing and useful from a “newbie’s” point of view, as I am eager to learn from all of you. I am a clean slate ready to take in what the world has to teach me!

You can also connect with me on Twitter: @lindseymckelvey

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Love Scott – The 2nd Generation

Tags: "Love Scott & Associates", Advertising, Andrea James, Bill Love, Family, Generation, History, marketing, Successsion
Posted in Public Relations | No Comments 3/02/2010

“How long have you been with Love Scott?” I get this question all the time, and I haven’t yet come up with a simple answer. How long have I worked here? Easy – four years. How long have I been here? Hmmm, let’s see…my whole life? Not as in “it feels like I’ve been here my whole life”, as in my whole life. As of February, I’ve been with Love Scott for 35 years.

Andrea LOVE JamesIf that doesn’t make it clear enough, let me elaborate. My father is Bill Love of the Love Scott. My earliest memories include running the halls, literally, of this company. The Love Scott offices of the early days (before computers) were a child’s dream – markers of every color imaginable, dry-erase boards for endless drawing entertainment, giant calculators for playing “store”, electric pencil sharpeners (no explanation needed), unlimited paper of all sizes and color, typewriters, multiple TVs, and the best part – the elevators. Confession: to this day, if my sister and I are in the elevators of the office building together, we stand on one foot and hop up and down while the elevator carries us floor to floor feeling the exhilarating (less so when you’re 35 than 5 years old) drop of our stomachs when the elevator stops on the 5th floor. Yes, a 35-year old and a 39-year old jumping up and down like two young school girls just for memory’s sake.

But what runs deeper than those memories is my love for the business. My dad has always said, “If you don’t wake up and love what you do for a living, you need to do something else.” I watched as he and Ron Scott built this company – I’ve heard the stories of huge creative successes and seen the face of deep disappointment. I’ve witnessed the business grow and shrink and grow again as the number of employees reflected the inevitable change in clientele. I’ve been in countless commercials, as have my friends, and I’ve watched and listened as the industry changed through the decades. This business is a part of me…a part of my history.

Being named president of the company in 2009 struck two deep emotions in me: immense pride and cold fear. I’ve always dreamed of having a job I loved as much as my dad did, and I could never seem to find it. Now I have it. I wake up excited to come to work, to create the strategy that gets companies noticed, to move them forward. At the same time, Love Scott was one of the main constants in my life. To be responsible for it continuing to be a constant is, at times, overwhelming. Luckily, I have the world’s greatest mentor guiding me through the triumphs, and especially this year, the turbulence.

Bill LovePeople who have worked with my dad at some point through his 40 years in the ad industry love to tell me I have big shoes to fill. Yeah, I know. But knowing what this business has meant to him, and to the whole family in fact, means I don’t take this gig lightly.

My dad now calls himself “the old man in the corner office”, but what his modesty prevents him from recognizing is that his creativity still drips from his office walls, seeping down the hall, inspiring us all. What’s more impressive, though, is that he’s built a team of sheer talent. I marvel at every person in this office for their individual genius. I am incredibly proud of the work we do, and would stack it against the best in the business any day.

I’m hoping some day my kids will look at me the way I see my dad – strong, talented, a visionary and a trusted leader. I’ve already started grooming my 5-year old to take over some day, convincing her she LOVES writing and that her stick-figure drawings are the stuff of pure talent. I don’t know if she’d ever be interested or good at running an ad agency, but it’d be a kick to carry Love Scott into a third generation. I’m incredibly proud to say she’s already mastered the elevator…

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  • Who is Love Scott, anyway?

    Love Scott is a full-service marketing communications company. If you know what a marketing communications company is, you either work for one or you have way too much time on your hands. We know what a marketing communications company is, but we find it hard to explain to others. When pressed, here’s what we say:

    We help businesses identify markets for their products and services and create efficient, cost-effective methods of communicating their stories to those markets.

    Mainly through advertising, public relations, interactive media, etc.

    You know… marketing.

  • Tweet with @Love_Scott !

    • Great meeting today with Blessman Ministries. If you're not familiar, check them out - feeding and sheltering... http://fb.me/tCMrHK7M 2010-08-31
    • Beautiful! RT @MftH: Check out original, hand-crafted furniture donated to be sold at Hy-Vee Hall this wkend on FB --> http://bit.ly/dkCHjr 2010-08-31
    • Thx to @DSMEgotist for mentioning our blog. We've slacked lately, but after Labor Day Wkend, we'll be right back at it! Stay tuned... 2010-08-30
    • Very excited to announce a new addition to the @Love_Scott team next week! But for now...lips sealed... 2010-08-27
    • Thank you! Agreed! RT @storeykenworthy: @Love_Scott We took part last yr, it was not only rewarding, but a great team blding experience! 2010-08-27
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Love Scott & Associates - A Different Kind Of Ad Agency


3737 Woodland Avenue, Suite 510, West Des Moines, Iowa 50266 | p: 515.223.1383

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