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Alice: If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t. And contrary wise, what is, it wouldn’t be. And what it wouldn’t be, it would. You see?
—Alice in Wonderland
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Tags: accountability, ad agency, Advertising, advice, agency, Alice in Wonderland, art, Bill Love, blog, Des Moines, graphic design, interactive media, Iowa, iowa advertising agency, John Ortberg, marketing, Public Relations, reading, social media, Time management, West Des Moines, white rabbit, work life balance, writing
Posted in Advertising by Bill Love 7/28/2010
John Ortberg ( Twitter @JohnOrtberg ), one of my favorite authors, once asked a mentor of his for the one piece of advice that would make the most difference in someone’s life. Without skipping a beat, the mentor answered, “You must ruthlessly eliminate hurry from your life.” When I first read this a few years [...]
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Tags: Advertising, agency, article, audience, blog, Creativity, Des Moines, des moines agency, education, focus, good writing, how-to, impactful writing, Iowa, iowa agency, laser, marketing, metaphor, photography, Public Relations, story, VanGogh, visualization, West Des Moines, writing
Posted in Interactive by Andrew B. Clark 7/21/2010
While anyone can pick up a pencil, pen or pull out a keyboard and write, if it’s focused, writing can have impact. With focus, writing can help your community, help make change, help save lives and inspire the world.
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Tags: "Love Scott & Associates", ad agency, Advertising, advertising agency, brand, branding, communication, creative, expectations, funny, good marketing, Inspiration, motivation, strategy
Posted in Public Relations by Andrea James 7/15/2010
I am a big Dave Barry fan. Not so big that I follow everything he writes – in fact, I just finished my first, and his latest, book entitled “I’ll Mature When I’m Dead”. It was funny. Like, sitting in bed laughing OUTLOUD hoping not to wake the kids kind of funny. But tucked among [...]
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Tags: Advertising, branding, celebrity, Cleveland Cavaliers, Des Moines, ESPN, Iowa, King James, LeBron James, marketing, McDonalds, Miami Heat, NBA Marketing, Nike, Personal Brand, Public Relations, South Beach, Sports, Twitter, West Des Moines
Posted in Advertising by Adam Jensen 7/14/2010
What brand wouldn’t love to be so popular it could put on a one-hour special about their future and have everyone watching, on the edge of their seats waiting to find out the news? That’s what LeBron James did last Thursday. With his impending free agency, he had the sports and advertising worlds on the [...]
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Tags: Bing, branding, building leads, content management, conversion, e-commerce, Flash, goals, Google, metrics, mobile marketing, page rank, positioning, return on investment, ROI, Rudy Giulliani, sales, Search Engine Optimization, SEO, testing, tracking, web design, web strategy, website, website design, Yahoo
Posted in Interactive by Andrew B. Clark 6/23/2010
Strategy. Stra-tuh-gee. Strat-gee? Any way you say it, strategy should start every web development process. Sure, designers, marketers and programmers in all shapes and sizes will come-a-courtin’ as soon as you even hint the words “I need a new website.” But unless their conversation starts with “strategy” – in lieu of branding, design, Flash, mobile [...]
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Tags: Advertising, Agency size, big agency vs small agency, cost effective, creative, decision makers, different kind of ad agency, fitness, hard work, Iowa, lean, marketing, mean, nimble, Public Relations, relevance, rewards, West Des Moines
Posted in Advertising by Adam Jensen 6/17/2010
I recently started a 10-week fitness boot camp to whip myself into shape. At times I have wondered what I got myself into and why I actually PAID to do it! I have been concentrating on my health and fitness the last year or so and finally felt like I could take the next step [...]
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Tags: "Love Scott & Associates", ad agency, Adam Jensen, Advertising, advertising agency, Andrea James, brand, branding, client, communication, faith, good marketing, marketing, Mission Assist, research
Posted in Public Relations by Andrea James 6/09/2010
Decisions aren’t always simple. For some companies, decision-making processes, like whether and how to brand/ rebrand, are daunting. Each decision is driven by the stronger influence of two things: fear or faith.
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Tags: advertising agency, appreciation, Bill Love, brand, branding, c-level, CEO, client, communication, creative, Des Moines Advertising agency, expectations, good clients, good marketing, great marketing, marketing, power trip, research, strategy
Posted in Advertising by Bill Love 6/02/2010
What’s the key to a great marketing program? Love Scott and Associates founder, Bill Love, offers his insight into how to make every marketing program great. After 40 years in the advertising and marketing business, he may know some secrets!
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Tags: Advertising, biggest loser, bob harper, branding, fund-raising, Inspiration, jillian michaels, marketing, Mission Assist, motivation, non-profit, reality tv, shed weight, strategy, support, television
Posted in Advertising by Adam Jensen 5/27/2010
How can non-profits shed the weight of “what to do” when facing the limitations of their business? Love Scott’s Mission Assist program aims to combine the skills of marketing and development professionals to help non-profit associations better tell their story, share their mission and increase funding.
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Tags: ad copy, Advertising, auto ad, communication, compelling, copy, copy writing, copywriter, copywriting, creative, Des Moines, genius, good copywriting, IA, Inspiration, Iowa, Mark Twain, marketing, power, quality, Volkswagon, West Des Moines, written word
Posted in Interactive by Andrew B. Clark 5/19/2010
Advertisers, marketers and communications professionals need to read this. The common denominator we have in communication is the word. Whether spoken, written, illustrated or otherwise, don’t underestimate the power of being human.
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Tags: "No Comment", brand control, branding, broadcast media, Brooke Bouma, Crisis Management, Des Moines, Des Moines Business Record, Des Moines Marketing, Des Moines Register, DSMCVB, Eric Hanson, Greater Des Moines Convention and Visitors Bureau, interview, Jim Pollock, KCCI, Kendra Williams, KIOA 93.3, Lynn Hicks, marketing plan, Maxwell Schaeffer, metro Des Moines, Midwest Living, Pioneer Communications, Polly Clark, PR, print media, promotion, Public Relations, research, spokesperson training, story, Van Hardin, WHO AM 1040, WHO TV
Posted in Public Relations by Andrea James 5/12/2010
A relationship with media is a very important public relations strategy for companies. A recent discussion outlines how media and PR can help support brands.
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Tags: "Love Scott & Associates", Andrea James, Award, Centeral Iowa Public Relations Society of America, charity, honor, Meals from the Heartland, Merit Award, Mission Assist, news, non-profit, Prime Awards, pro bono, PRSA, PSA, Public Relations, Public Service Announcement, Video
Posted in Public Relations by Andrea James 5/06/2010
Love Scott and Associates is proud to share the news that we were awarded two honors at the Central Iowa Public Relations Society of America Prime Awards.
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Tags: Amsterdam, apathy, AR, augmented reality, communications, education, engaging, entertainment marketing, green screen, high-tech, Interactive, Netherlands, PSA, Public Service Announcement, technology, trade show marketing, training, travel marketing, Video
Posted in Interactive by Andrew B. Clark 5/04/2010
A recent campaign in the Netherlands has taken the technology of green screen video and edited together an Augmented Reality PSA showing the results of inaction against public violence. Not only does this bring in astounding creative and engagement to the PSA, but it takes the piece past that 4th wall that is usually a [...]
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Tags: Advertising, agency, at&t, budget, Des Moines, des moines convention and visitor's bureau, domino's, iphone, leno, marketing, marketing mix, marketing plan, papa johns, pizza chains, pizza hut, pizza wars, research, strategy, team coco, verizon
Posted in Advertising by Adam Jensen 4/28/2010
I’m sure everyone has heard of the Late Night Wars between Jay and Conan (I’m on Team Coco) or the current “Map” wars between AT&T and Verizon. Well, if you haven’t noticed, there is something very close to my heart in a bit of a tussle – Pizza Chains. I know a lot about very [...]
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Tags: account management, ad agency, add value, advertising agency, Andrea James, communication, customer servive, Des Moines, Iowa, marketing, Pitney Bowes, Public Relations, response, Service, social media, Successful branding, Twitter, Value, value added, West Des Moines
Posted in Public Relations by Andrea James 4/23/2010
So, how do you define value? How do you make sure your clients/customers are feeling valued? Put some thought into it and let us know what perceived value your customers should expect. Because at the end of the day, without value, what are you providing to your customers?
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Tags: assumptions in advertising, best guess, Bill Love, branding, customers, effective marketing, facts, marketing, marketing process, marketing research, research, ROI, statistics, targeted marketing, trust, truth
Posted in Advertising, Media by Bill Love 4/14/2010
You can’t argue with facts, right? Fact: 46% of the people reading this blog have an undergraduate degree from a four-year university. Fact: 57% of all baseball fans have been to at least one major league ballpark and have a souvenir to prove it. Fact: 13% of all private pilots have experienced a near miss [...]
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Tags: Advertising, Circut City, communication, funny, Jack Daniels, marketing, Max Factor, myths, Pontiac, silly, the 4 p's of marketing
Posted in Interactive, Media by Andrew B. Clark 4/07/2010
Oh, for the love of the gullible 10-year olds of the world. OR… what an IDIOT I must have been? My uncle Teddy said with such conviction, “If you swallow your gum, you’ll fart a bubble.” So, for the last 32 years, I’ve actually been swallowing my bubble gum in the hopes that I would [...]
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Tags: "Love Scott & Associates", a different kind of ad agency, Adam Jensen, Alice in Wonderland, Challeneges, courage, Creativity, Disney, Impossible, Inspiration, Lewis Carroll, motivation, relevant marketing, Tim Burton
Posted in Advertising by Adam Jensen 3/24/2010
Let’s see… what did I do before breakfast today? Got up, got showered, got dressed, got my keys, got into my car, and got out of my driveway-unscathed. Six things. Most would say those things are routine. But I’m telling you, at least three of those things are minor miracles. I did the impossible. I [...]
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Tags: Community, Community Relations, Love Scott, Meals from the Heartland, Public Relations, special events, sponsor, Volunteer
Posted in Public Relations by Andrea James 3/18/2010
After graduating from the University of Iowa way back when, with all of my “recent-grad” confidence and 22 years of Iowa residency, I decided I wanted to go somewhere. Anywhere but Iowa. I looked at various places, all with the common theme of “warmer than Iowa” and in the southwest direction, with no real plan [...]
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Tags: "Love Scott & Associates", ad agency, advertising agency, Bill Love, brand, branding, client, communications, discovery, identity, logo, marketing, marketing communications, rebranding, research, transparency, walk the walk
Posted in Advertising by Bill Love 3/16/2010
We just finished a complete re-branding of our own company. We felt it was important to not just talk the branding talk, as many ad agencies do, but to actually walk the walk. We preach the importance of positioning to our clients and the importance of integrating the brand throughout their marketing plan. But we [...]
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Tags: "Love Scott & Associates", Adam Jensen, Advertising, branding, Chip and Dan Heath, Favorite things, good marketing, Made to Stick, message, US Postal Service
Posted in Advertising by Adam Jensen 3/09/2010
It seems to me that in the ultra-competitive business we are in, its easy for creatives to be able to pick out things they DON’T like. Its easy to pick on a brand, a competitor or say you could do something better. For a lot of creatives (and I’ve fallen right into this trap) its [...]
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Tags: Advertising, Bill Love, Leo Burnett, marketing, rant
Posted in Advertising by Bill Love 3/05/2010
When did marketing become such a casual occupation? And why did I waste four years of my life studying it in college? I had a client call me once to tell me he was considering hiring a marketing manager for his company (this was back when most advertising agencies worked day-to-day directly with C-level management, [...]
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Tags: "Love Scott & Associates", account management, introduction, Lindsey McKelvey, Media, Public Relations
Posted in Public Relations by Lindsey McKelvey 3/04/2010
If there is one word that describes me, Lindsey McKelvey, best it is determined. It has been for the past 22 years and will continue to be – it’s just what’s in me. Determination is what got me through 3 ½ years of college. It is what helped me start my career right after graduation. Determination is what has gotten me where I am today.
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Tags: Advertising, creative, expectations, marketing, rant
Posted in Advertising by Bill Love 3/04/2010
I’ve spent my 40 years in the advertising agency business on the creative side. Creativity was the reason I went into business in the first place. In the middle of graduate school, I looked around me and saw all kinds of advertising and noted that most of it sucked (especially the local stuff). “I can [...]
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Tags: advice, Andrew B. Clark, blog, Dr. Seuss, failure, funny, Henry Ford, interacitve, marketing, Michael Jordan, Social Media Marketing, success, Walt Disney
Posted in Interactive by Andrew B. Clark 3/04/2010
While somewhat out of the norm for my posts, I wanted to intentionally write this as my “a-little-about-me” contribution to the Love Scott & Associates blog. For those out in the “blogosphere” who know me, I’m a man of considerable self-doubt and insecurity. But early in the spring of 2006, I dropped my insecurities and [...]
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Tags: "Love Scott & Associates", Adam Jensen, Advertising, graphic design, humor, introduction, Peyton Manning
Posted in Advertising by Adam Jensen 3/02/2010
I thought I’d tell you a little about myself in my first blog post. First off, I am not 6′ 5″ or 230 pounds or even a NFL quarterback. I don’t think I’ve weighed as low as 230 pounds since high school – but I’m working on that, and you didn’t ask about my jolly [...]
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Tags: "Love Scott & Associates", Advertising, Andrea James, Bill Love, Family, Generation, History, marketing, Successsion
Posted in Public Relations by Andrea James 3/02/2010
“How long have you been with Love Scott?” I get this question all the time, and I haven’t yet come up with a simple answer. How long have I worked here? Easy – four years. How long have I been here? Hmmm, let’s see…my whole life? Not as in “it feels like I’ve been here [...]
Don’t Let Your Story Get Away From You
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Tags: "No Comment", brand control, branding, broadcast media, Brooke Bouma, Crisis Management, Des Moines, Des Moines Business Record, Des Moines Marketing, Des Moines Register, DSMCVB, Eric Hanson, Greater Des Moines Convention and Visitors Bureau, interview, Jim Pollock, KCCI, Kendra Williams, KIOA 93.3, Lynn Hicks, marketing plan, Maxwell Schaeffer, metro Des Moines, Midwest Living, Pioneer Communications, Polly Clark, PR, print media, promotion, Public Relations, research, spokesperson training, story, Van Hardin, WHO AM 1040, WHO TV
Posted in Public Relations by Andrea James 5/12/2010
A relationship with media is a very important public relations strategy for companies. A recent discussion outlines how media and PR can help support brands.