I recently started a 10-week fitness boot camp to whip myself into shape. At times I have wondered what I got myself into and why I actually PAID to do it! I have been concentrating on my health and fitness the last year or so and finally felt like I could take the next step and really push myself. I’ve lost about 80 pounds now on my own, so I thought this class would help me reach my goal. I started the fitness class around 10 days ago. This is what I’ve learned about myself and life…
• Waking up at 5:45 to workout at 6:15 is not cool. But, there are other people awake at this time and some seem to have been up earlier. They need a mental screening or a sedative.
• Your body can literally keep sweating and sweating and only stop when it literally runs out of sweat.
• A dirty dream can involve yourself, at a table, eating pizza. That’s it. It was a good one.
• I have zero flexibility. Zero. The Tin Man bends better than I do.
• I kick and punch like a girl at times. I also wimper and cry like a girl at times.
Okay, it might not be that dramatic. Its actually been a really great experience and in less than a week and a half I’ve discovered how to push myself even further than I thought I could. I can only hope to see where I can go in this 10-week time. The goal would be to get smaller and leaner and meaner. I’ve been a larger guy for most of my life. I always wondered what it was like to be skinny. To eat whatever you want, bathe it in ranch dressing and lay around. Must be nice skinny people. Well, what I’ve discovered is that a lot of skinny people are skinny because they work at it and they want to be skinny. They are okay with the work you have to put in, the discipline it takes and the rewards of the effort.
At Love Scott, we are a bit smaller than your average large agency. But we like it that way. We’re not ashamed of it and we love the work and effort it takes to see the rewards. We’re different that way. To steal an excerpt from our company manifesto…
“The larger the army, the slower it moves.
That’s a fact. So it’s also a fact that sometimes smaller is better. We’re a different kind of ad agency in that we’re smaller and okay with that. There are lots of smaller ad agencies, but most of them are not okay with that and live for the time when they can be much larger (and as a result, much slower). If cumbersome is what you seek, hire a large ad agency. Spend lots of time working your way around and through the various layers and empires built without regard to responsiveness… not to mention cost controls. Get used to “taking a meeting” whenever you need an answer and whatever you do, don’t cross the prima donnas in the creative department. They’re very sensitive.”
Although this is written in an entertaining way, its as simple as saying the people you meet at Love Scott are going to be the people you see and work with every day. We’re lean. We’re mean. (in a good way) We’re nimble. We like it that way. If you’d like to work with a company willing to work directly with you and you want to reach the decision makers when you need them, we’re your kind of people.
And by the way, the prima donnas in the creative department are sensitive. I’ve found body parts I didn’t know I had that are sensitive these days.
Tags: Advertising, Agency size, big agency vs small agency, cost effective, creative, decision makers, different kind of ad agency, fitness, hard work, Iowa, lean, marketing, mean, nimble, Public Relations, relevance, rewards, West Des Moines